One of the capabilities that has been making its way into consumer-level video editing software is more-detailed color grading. Color wheels, curves, and histograms give editors control over the intensity of every shade. Related to this is support for LUTs (lookup tables), also known as CLUTs (color lookup tables). This staple of pro-level software lets you quickly change the look of a video to give it a specific mood. For example, think of the dark blue look of thriller movies like The Revenant. You can download LUTs for free from several sites or use those included with some video software to give your video a specific look. One well-known LUT type is the kind that can make a daytime scene look like it was shot at night.

World-Class Video Apps


In the midrange, there's Adobe Premiere Elements, which is cross-platform between Macs and PCs, and offers a lot more features and lots of help with creating effects. Professionals and prosumers have powerful, though pricey options in Final Cut Pro X and Adobe Premiere Pro. Final Cut is a deceptively simple application that resembles iMovie in its interface and ease of use, but it offers massively deep capabilities, and many third-party apps integrate with it for even more power. It also makes excellent use of the Touch Bar on the latest MacBook Pro, as shown in photo above. Premiere Pro uses a more traditional timeline and adds a large ecosystem of companion apps and plug-ins. It also excels in collaboration features.
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio
For those who have an iPhone or intend to buy one, iMovie is absolutely the best iPhone video editing app. It helps you turn the various video (including HD videos) you shoot into a gorgeous home movie with movie themes, titles, transitions and sound effects, etc. And you can also shoot a new video clip inside the application for better video editing on iPhone.
As with all software services, pricing and packages are an important consideration when it comes to video conferencing. The prices quoted and the product descriptions below are typically for the lowest level of service per user per month. (For more pricing information, click through to the individual reviews.) All but one of the video conferencing services I tested offers free trials (most for 30 days) and many don't require a credit card on file, which means you don't have to worry about being charged automatically when the trial ends.
Splice is a video editor from GoPro, the company behind some of the world’s best action cameras. You can import your photos and videos into the app, to edit them into a movie. The way the app works is simple: you just import the videos that you want to edit, and mark the important parts (Hilights, as the app calls them) of the video. You can then add music to the video, and then the app automatically clips the entire video according to the Hilights that you marked.

8 World-Class Video App Businesses


Google Duo is essentially Google's answer to FaceTime. It's also one of the most simple video chat apps available. You simply log in, verify your number, and you're good to go. You can video call other Google Duo users like you're making a normal phone call. It also includes a feature called Knock Knock that lets you see what someone is up to before you answer the video call. The app is cross-platform. That means it works between iOS and Android. Rumor is that a web version is coming for computer support eventually. This is about as easy as it gets for video calling apps. It's really very good.

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