As a Contributing Editor for PCMag, John Delaney has been testing and reviewing monitors, TVs, PCs, networking and smart home gear, and other assorted hardware and peripherals for almost 20 years. A 13-year veteran of PC Magazine's Labs (most recently as Director of Operations), John was responsible for the recruitment, training and management of t... See Full Bio
High Impact Sales Videos
Nothing makes an impression like moving pictures with sound. That's why digital video continues to grow in importance online. Couple that trend with the ever-increasing availability of devices capable of high-resolution video recording—phones, GoPros, DSLRs—and the case for ever-more powerful video editing software becomes clear. Further, the software must be usable by nonprofessionals, and it has to keep up with newer formats such as HEVC (High Efficiency Video Coding) and 360-degree VR video, and it has to be able to handle 4K and higher resolution.
One of the capabilities that has been making its way into consumer-level video editing software is more-detailed color grading. Color wheels, curves, and histograms give editors control over the intensity of every shade. Related to this is support for LUTs (lookup tables), also known as CLUTs (color lookup tables). This staple of pro-level software lets you quickly change the look of a video to give it a specific mood. For example, think of the dark blue look of thriller movies like The Revenant. You can download LUTs for free from several sites or use those included with some video software to give your video a specific look. One well-known LUT type is the kind that can make a daytime scene look like it was shot at night.
The app also comes with lots of sound effects and supports voice over layering. There’s also support for stickers, emojis, filters, effects, transitions, color correction, and more. One important feature of Inshot Video Editor is that it also allows you to rotate and flip videos which comes in really handy in certain specific scenarios. Overall, this is a really good video editing app. The only flaw of the app that I find annoying is that the free version runs ads. If you can handle that, you are going to enjoy using this one.
Once you have found packages in your price range, the most important consideration is ease of use. Obviously, if the user interface (UI) is difficult for you and your colleagues to navigate and use, then it's going to cause delays in meeting start times, which will frustrate everyone. For each review, I discuss the ease of signing up, creating a meeting, inviting participants, and setting up audio and video controls. I also look at the user experience (UX) from the meeting invitees' point of view, which can make or break a meeting.
As it turns out, OEMs and carriers have taken matters into their own hands for video chatting. Some carriers, including Verizon, T-Mobile, and others have video calling built into every phone sold by the carrier. You can quickly and easily video chat with anyone else on the service. Thus, someone with a Galaxy S7 on T-Mobile and someone with an LG V20 on T-Mobile can video call each other directly from the dialer app like you were making a phone call. They're a bit restrictive, but they tend to work pretty well when you can actually use them. We hope these options are expanded over time.
Other programs have jumped on board with 360 VR support, including Adobe Premiere, Apple Final Cut Pro X, and Magix Movie Edit Pro. Support varies, with some apps including 360-compatible titles, stabilization, and motion tracking. PowerDirector is notable for including those last two. Final Cut offers a useful tool that removes the camera and tripod from the image, often an issue with 360-degree footage.
KineMaster Video Editor is one of the best iPhone Video editing apps that you can use. The app offers professional level editing tools and yet makes it easy to start your video editing journey. One of the good things about this app is that it supports landscape, portrait, and square video formats. So whether you are editing your family video, a video for YouTube or for Instagram, you can edit your videos using KineMaster. Another good thing about this app is that even the free version doesn’t show any ads.
Many video editing apps now include tools that cater to users of action cameras such as the GoPro Hero7 Black. For example, several offer automated freeze-frame along with speedup, slowdown, and reverse time effects. CyberLink PowerDirector's Action Camera Center pulls together freeze frame with stabilization, slo-mo, and fish-eye correction, and color correction for underwater footage. Magix Movie Edit Pro Premium includes the third-party NewBlue ActionCam Package of effects. And Wondershare Filmora lets you subscribe to new effect packs on an ongoing basis.
Support for 4K video source content has become pretty standard in video editing software, but the support varies among the products. For example, some but not all of the applications can import Sony XAVC and XAVC-S formats, which are used by Sony's popular DSLRs, mirrorless cameras, camcorders, and professional video cameras. The same holds true for the H.265 High Efficiency Video Coding (HEVC) standard. Most of the applications here now can import and export HEVC, though there are still a few holdouts.
There are plenty of business level video chat apps out there. They function differently from consumer level stuff. For instance, there is a larger emphasis on file sharing, attendance taking, and conferencing tools compared to something like Skype, WhatsApp, or Google Duo. Google Hangouts is slowly making its way to this genre. Some other good options include Zoom, Cisco Webex Meetings, GoToMeeting, and some others. The prices vary, but the software generally works okay. We only recommend these for business use, though. You can find our list of the best video conferencing apps at the button above!