One of the capabilities that has been making its way into consumer-level video editing software is more-detailed color grading. Color wheels, curves, and histograms give editors control over the intensity of every shade. Related to this is support for LUTs (lookup tables), also known as CLUTs (color lookup tables). This staple of pro-level software lets you quickly change the look of a video to give it a specific mood. For example, think of the dark blue look of thriller movies like The Revenant. You can download LUTs for free from several sites or use those included with some video software to give your video a specific look. One well-known LUT type is the kind that can make a daytime scene look like it was shot at night.
World-Class Video Apps
Another impressive effect that has made its way into consumer-level video editing software is motion tracking, which lets you attach an object or effect to something moving in your video. You might use it to put a blur over the face of someone you don't want to show up in your video. You specify the target face, and the app takes care of the rest, tracking the face and moving the effect to follow it. This used to be the sole province of special effects software such as Adobe After Effects. Corel VideoStudio was the first of the consumer products to include motion tracking, and it still leads the pack in the depth and usability of its motion-tracking tool, though several others now include the capability.
Love FilmoraGo! This app is truly amazing! I usually download apps first and give them a good try before rating them but this right here beats any other editing app. I just made an edit and it turned out perfect. Hope to see this grow further in the near future! Also some frame rate issues could be fixed. Occurs a lot when tiny clips are combined, not allowing it to play right. Overall a great app.
In the midrange, there's Adobe Premiere Elements, which is cross-platform between Macs and PCs, and offers a lot more features and lots of help with creating effects. Professionals and prosumers have powerful, though pricey options in Final Cut Pro X and Adobe Premiere Pro. Final Cut is a deceptively simple application that resembles iMovie in its interface and ease of use, but it offers massively deep capabilities, and many third-party apps integrate with it for even more power. It also makes excellent use of the Touch Bar on the latest MacBook Pro, as shown in photo above. Premiere Pro uses a more traditional timeline and adds a large ecosystem of companion apps and plug-ins. It also excels in collaboration features.
I test each service's prominent features, but it's up to you to decide whether or not you need dial-in numbers, VoIP, or both options for your audio, and whether or not you need video calls in addition to screen sharing. Some services offer both teleconferencing with dial-in numbers (local or toll-free) and VoIP calling, while some offer just one or the other. A few offer international dial-in numbers. Adobe Connect doesn't offer teleconferencing at all but can be integrated with a number of other services. Most offer video calls via webcam, although a few don't.
For presentations, screen sharing is important as are granular options such as the ability to share just one application (Microsoft PowerPoint, for example), document, or image or share your entire desktop. Most of the video conferencing services in this roundup also offer a whiteboard tool, which you can use to sketch out ideas or take notes during the meeting for everyone to see. You also need to consider what the participants are able to do, such as share their screen, enable their webcam, sketch on a shared whiteboard, and even take over the presentation. Think about how much actual collaboration you'd like in your meetings.
Google Duo is essentially Google's answer to FaceTime. It's also one of the most simple video chat apps available. You simply log in, verify your number, and you're good to go. You can video call other Google Duo users like you're making a normal phone call. It also includes a feature called Knock Knock that lets you see what someone is up to before you answer the video call. The app is cross-platform. That means it works between iOS and Android. Rumor is that a web version is coming for computer support eventually. This is about as easy as it gets for video calling apps. It's really very good.