For example, join.me offers a free plan with limited features, which is good for small or even single-employee companies. Many services are scalable depending on the number of hosts and attendees you need. I recommend trying a few of our top-rated video conferencing services before committing to a particular one; try out some of the features to figure out what you really need and what's overkill.
Businesses are moving further apart. That is, many small to midsize businesses (SMBs) are becoming spread out across many geographic locations, which brings complex challenges for communication, even for employees that work in-house. Add customers and partners to the mix, and it's difficult to think about talking to all of these folks without extensive travel, which brings restrictive costs. This is where video conferencing can deliver a serious boost to your company's bottom line.

Google Duo is essentially Google's answer to FaceTime. It's also one of the most simple video chat apps available. You simply log in, verify your number, and you're good to go. You can video call other Google Duo users like you're making a normal phone call. It also includes a feature called Knock Knock that lets you see what someone is up to before you answer the video call. The app is cross-platform. That means it works between iOS and Android. Rumor is that a web version is coming for computer support eventually. This is about as easy as it gets for video calling apps. It's really very good.

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CutStory is a video editing app for Instagram stories. It makes it easy to chop a longer video up into the required length for Instagram Stories (15 seconds maximum per clip). This way, you can repurpose longer videos—from your brand’s YouTube library, for example—and create more robust content without having to continually stop and start the camera.
Other features I look at include the number of participants allowed on a call and the number of video feeds allowed simultaneously. The most generous is Adobe Connect, which is unlimited, but some offer as few as four participants at a time. Consider how important this is to your company. Most services let you record meetings, and a few let you edit the recording right within the software. These recorded meetings can then be used for your records or as webinars for anyone who missed the meeting or for new employees.

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