Videoshop is a powerful video editor for iPhone, that will let you perform a plethora of operations on your videos. You can record clips directly from within the app, or import them from your camera roll. Once you have done that, you can add text to the clip, add narration, merge multiple clips into one, and a lot more. You can also add tilt shift to the video, and add transitions between multiple clips. The tool is definitely very powerful, and you can perform a lot of manipulations on your videos using Videoshop.
I've been seeing a lot of attention paid to creating title effects in the applications over the past year. Apple Final Cut Pro X has added 3D title creation, which is pretty spiffy, letting you extrude 2D titles and rotate them on three axes. Corel VideoStudio in its latest version also adds 3D Titling, though not as powerful as Apple's. PowerDirector's Title Designer offers transparency, gradient color, border, blur level, and reflection in titles; Magix has impressive title templates, complete with animations. Premiere Elements offers a nifty title effect in which your video fills the text characters, and Corel recently followed suit in VideoStudio 2019. Look for an application that lets you edit titles in WYSIWYG (what you see is what you get) mode, so that you can type, format, and time it right over the video preview.
We still live in the days of talkies, so you want to be able to edit the audio in your digital moves as well as the images. Most of the products included here offer canned background music, and many, such as Pinnacle Studio, can even tailor the soundtrack to the exact length of your movie. All of these programs can separate audio and video tracks, and most can clean up background noise and add environmental audio effects such as concert hall reverb. A couple of the products have an auto-ducking feature, which lowers background music during dialog—a definite pro-level plus.
Other features I look at include the number of participants allowed on a call and the number of video feeds allowed simultaneously. The most generous is Adobe Connect, which is unlimited, but some offer as few as four participants at a time. Consider how important this is to your company. Most services let you record meetings, and a few let you edit the recording right within the software. These recorded meetings can then be used for your records or as webinars for anyone who missed the meeting or for new employees.