As it turns out, OEMs and carriers have taken matters into their own hands for video chatting. Some carriers, including Verizon, T-Mobile, and others have video calling built into every phone sold by the carrier. You can quickly and easily video chat with anyone else on the service. Thus, someone with a Galaxy S7 on T-Mobile and someone with an LG V20 on T-Mobile can video call each other directly from the dialer app like you were making a phone call. They're a bit restrictive, but they tend to work pretty well when you can actually use them. We hope these options are expanded over time.

Advanced abilities continue to make their way into accessible, affordable, and consumer-friendly video editing software as each new generation of software is released. For example, multicam editing, which lets you switch among camera angles of the same scene shot with multiple video cameras, used to be a feature relegated to pro-level software. Now this and many other advanced effects are available in programs designed for use by nonprofessional enthusiasts.


CutStory is a video editing app for Instagram stories. It makes it easy to chop a longer video up into the required length for Instagram Stories (15 seconds maximum per clip). This way, you can repurpose longer videos—from your brand’s YouTube library, for example—and create more robust content without having to continually stop and start the camera.

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Other features I look at include the number of participants allowed on a call and the number of video feeds allowed simultaneously. The most generous is Adobe Connect, which is unlimited, but some offer as few as four participants at a time. Consider how important this is to your company. Most services let you record meetings, and a few let you edit the recording right within the software. These recorded meetings can then be used for your records or as webinars for anyone who missed the meeting or for new employees.

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