Michael Muchmore is PC Magazine's lead analyst for software and web applications. A native New Yorker, he has at various times headed up PC Magazine's coverage of Web development, enterprise software, and display technologies. Michael cowrote one of the first overviews of web services for a general audience. Before that he worked on PC Magazine's S... See Full Bio
Support for 4K video source content has become pretty standard in video editing software, but the support varies among the products. For example, some but not all of the applications can import Sony XAVC and XAVC-S formats, which are used by Sony's popular DSLRs, mirrorless cameras, camcorders, and professional video cameras. The same holds true for the H.265 High Efficiency Video Coding (HEVC) standard. Most of the applications here now can import and export HEVC, though there are still a few holdouts.
Other measures of performance include startup time and simple stability. Again, video editing is a taxing activity for any computer, involving many components. In the past, video editing programs took longer than most other apps to start up, and unexpected shutdowns were unfortunately common, even in top apps from top developers such as Adobe and Apple. The stability situation has greatly improved, but the complexity of the process, which increases as more powerful effects are added, means crashes will likely never be fully eliminated, and they often raise their ugly heads after a program update, as I found with the latest version of Pinnacle Studio.
Viber began life as a voice calling app. You used to be able to call people on the service along with regular phone calls. It has since evolved into a full-fledged messaging service. You can still make phone calls like you could before (for a fee). You can also text chat, video call, and more. It also features encryption on voice, text, and video calls between Viber users. There are a few extra fun features like hidden chats as well. It's a little bit heavier, similar to Facebook Messenger. However, it's otherwise not bad. The app isn't overly popular in the United States, but it's quite big Internationally. The in-app purchases are for things like stickers and other personalization items.
VivaVideo is one of the exceptionally popular video editing apps. In practice, though, it's a very middle-of-the-road video editor. It works especially well for short clips for social media. The app uses a storyboard style of editing where you load clips, edit and trim them as needed, and then move on to the next segment. It includes over 200 video filters and various other effects, text input, and fast and slow motion support. VivaVideo has a free version that comes with a watermark and a time limit for any given video. You can remove these restrictions by buying the pro version.
Quik is from a newer generation of video editor apps. It's halfway decent if you need something simple. The way it works is you add up to 50 photos and video clips into the app. The app then analyzes them and spits out a short video from them. Quik contains about two dozen video styles and you can re-order and customize your video before you export it. It’s not nearly as powerful as something like Adobe Premiere Clip or PowerDirector, but not everyone needs something that intense. It's free to download with no in-app purchases.
Video App Suite automation
Another program, VSDC Video Editor Pro, simply has too outdated an interface, making common tasks difficult. Longtime pro video editors will note the absence of Avid Media Composer, which is simply too unwieldy for PCMag's primarily consumer audience. There are a couple of more interesting applications—NCH VideoPad and AVS Video Editor among them—that we simply haven't tested yet.
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The app also comes with lots of sound effects and supports voice over layering. There’s also support for stickers, emojis, filters, effects, transitions, color correction, and more. One important feature of Inshot Video Editor is that it also allows you to rotate and flip videos which comes in really handy in certain specific scenarios. Overall, this is a really good video editing app. The only flaw of the app that I find annoying is that the free version runs ads. If you can handle that, you are going to enjoy using this one.
When it comes to video editing on iPhone, no other app comes even close to the feature set that is packed inside LumaFusion. It is the only outright paid app on this list and it deserve every cent. The app is not only used by YouTubers but even mobile journalists and professional video producers who don’t want to carry heavy camera gear and editing rig where they go.
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KineMaster is one of the most powerful video editor apps available. You can do the basics like most of these other video editors can. However, this one includes multiple video, image and effect layers. Additionally, there are audio filters, chroma key (for your green screen fans out there), various video effects, transitions, and more. It's not as powerful as a full desktop editor. However, this gets much closer than most other competitors. We would recommend this for actual video production (at least for stuff like YouTube). You can use it for free in trial mode for a while. However, you'll need the $4.99 per month subscription to get everything forever.