In the midrange, there's Adobe Premiere Elements, which is cross-platform between Macs and PCs, and offers a lot more features and lots of help with creating effects. Professionals and prosumers have powerful, though pricey options in Final Cut Pro X and Adobe Premiere Pro. Final Cut is a deceptively simple application that resembles iMovie in its interface and ease of use, but it offers massively deep capabilities, and many third-party apps integrate with it for even more power. It also makes excellent use of the Touch Bar on the latest MacBook Pro, as shown in photo above. Premiere Pro uses a more traditional timeline and adds a large ecosystem of companion apps and plug-ins. It also excels in collaboration features.
8Player Lite and the paid version ($5.99) offer a clean and simple way to access video not just on your iPad but any other DLNA-compatible device. The cool thing about 8Player is its interface and it kind of makes up for the lack of a full-fledged video format support. Still, it supports all popular formats although there’s no AC3 support due to the Apple issues.
Splice is a video editor from GoPro, the company behind some of the world’s best action cameras. You can import your photos and videos into the app, to edit them into a movie. The way the app works is simple: you just import the videos that you want to edit, and mark the important parts (Hilights, as the app calls them) of the video. You can then add music to the video, and then the app automatically clips the entire video according to the Hilights that you marked.

8 World-Class Video App Businesses


Michael Muchmore is PC Magazine's lead analyst for software and web applications. A native New Yorker, he has at various times headed up PC Magazine's coverage of Web development, enterprise software, and display technologies. Michael cowrote one of the first overviews of web services for a general audience. Before that he worked on PC Magazine's S... See Full Bio
OPlayer Lite is currently one of the best video players for iPad. It has excellent support for almost all formats (the latest update includes MKV support too). There’s an AC3 issue with the current version though — still, a far better player than many others out there. The decoding can be particularly tricky with other apps, but Oplayer appears to handle it quite well.
One of the capabilities that has been making its way into consumer-level video editing software is more-detailed color grading. Color wheels, curves, and histograms give editors control over the intensity of every shade. Related to this is support for LUTs (lookup tables), also known as CLUTs (color lookup tables). This staple of pro-level software lets you quickly change the look of a video to give it a specific mood. For example, think of the dark blue look of thriller movies like The Revenant. You can download LUTs for free from several sites or use those included with some video software to give your video a specific look. One well-known LUT type is the kind that can make a daytime scene look like it was shot at night.
Aside from shared meetings, video conferencing is also an efficient way of getting other business tasks done, whether that means addressing customers' support questions live, interacting with customers in real time webinars or other marketing events, and even reacing out to partners. Transparency Market Research forecasts the global video conferencing market to be worth $8,958.7 million by 2025 and grow at a compound annual growth rate (CAGR) of 8.3 percent between 2017 and 2025.
Michael Muchmore is PC Magazine's lead analyst for software and web applications. A native New Yorker, he has at various times headed up PC Magazine's coverage of Web development, enterprise software, and display technologies. Michael cowrote one of the first overviews of web services for a general audience. Before that he worked on PC Magazine's S... See Full Bio
Our Editors' Choice video conferencing service for enterprises is RingCentral Office (for Business) and our Editors' Choice video conferencing service for small businesses is ClickMeeting—both robust products that make video meetings (almost) fun for your staff. While you'll spot Intermedia Unite marked as an Editors' Choice in the features table above, the product actually earned that award for its business VoIP capabilities, thought it also has video conferencing capabilities.
CutStory is a video editing app for Instagram stories. It makes it easy to chop a longer video up into the required length for Instagram Stories (15 seconds maximum per clip). This way, you can repurpose longer videos—from your brand’s YouTube library, for example—and create more robust content without having to continually stop and start the camera.

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