In the midrange, there's Adobe Premiere Elements, which is cross-platform between Macs and PCs, and offers a lot more features and lots of help with creating effects. Professionals and prosumers have powerful, though pricey options in Final Cut Pro X and Adobe Premiere Pro. Final Cut is a deceptively simple application that resembles iMovie in its interface and ease of use, but it offers massively deep capabilities, and many third-party apps integrate with it for even more power. It also makes excellent use of the Touch Bar on the latest MacBook Pro, as shown in photo above. Premiere Pro uses a more traditional timeline and adds a large ecosystem of companion apps and plug-ins. It also excels in collaboration features.
As with all software services, pricing and packages are an important consideration when it comes to video conferencing. The prices quoted and the product descriptions below are typically for the lowest level of service per user per month. (For more pricing information, click through to the individual reviews.) All but one of the video conferencing services I tested offers free trials (most for 30 days) and many don't require a credit card on file, which means you don't have to worry about being charged automatically when the trial ends.
Other features I look at include the number of participants allowed on a call and the number of video feeds allowed simultaneously. The most generous is Adobe Connect, which is unlimited, but some offer as few as four participants at a time. Consider how important this is to your company. Most services let you record meetings, and a few let you edit the recording right within the software. These recorded meetings can then be used for your records or as webinars for anyone who missed the meeting or for new employees.