Nothing makes an impression like moving pictures with sound. That's why digital video continues to grow in importance online. Couple that trend with the ever-increasing availability of devices capable of high-resolution video recording—phones, GoPros, DSLRs—and the case for ever-more powerful video editing software becomes clear. Further, the software must be usable by nonprofessionals, and it has to keep up with newer formats such as HEVC (High Efficiency Video Coding) and 360-degree VR video, and it has to be able to handle 4K and higher resolution.
Businesses are moving further apart. That is, many small to midsize businesses (SMBs) are becoming spread out across many geographic locations, which brings complex challenges for communication, even for employees that work in-house. Add customers and partners to the mix, and it's difficult to think about talking to all of these folks without extensive travel, which brings restrictive costs. This is where video conferencing can deliver a serious boost to your company's bottom line.
Michael Muchmore is PC Magazine's lead analyst for software and web applications. A native New Yorker, he has at various times headed up PC Magazine's coverage of Web development, enterprise software, and display technologies. Michael cowrote one of the first overviews of web services for a general audience. Before that he worked on PC Magazine's S... See Full Bio
Particularly intensive is the process of rendering your finished product into a standard video file that will by playable on the target device of choice, be that an HDTV, a laptop, or a smartphone. Most of the software can take advantage of your computer's graphics processor to speed this up. Be sure to check the performance section in each review linked here to see how speedy or slow the application is. In rendering speed testing, CyberLink and Pinnacle have been my perennial champs.
CutStory is a video editing app for Instagram stories. It makes it easy to chop a longer video up into the required length for Instagram Stories (15 seconds maximum per clip). This way, you can repurpose longer videos—from your brand’s YouTube library, for example—and create more robust content without having to continually stop and start the camera.